Adam's Understanding of the Customer

This is a blog which will be assesed as a part of my coursework for my Degree and focuses on Understading the customer and the Theories and Stereotyping that come with this.

23 April 2009

Lecture Twenty One: Understanding the Business Customer - B2B Marketing

The final lecture had us look at and understand the differences of B2B marketing over B2C marketing. I think this gave us a good contrast an...

Lecture Twenty: Culture & Marketing

For this lecture we focused on Culture and the hidden importance of culture in everything we do; after all it is a way of life for a group o...

Lecture Nineteen: Social Class & Marketing

This weeks lecture was all about how 'Social Class' influences the Consumer's purchase behaviour but what exactly is social clas...

Lecture Eighteeen: "Finding the Alpha-Pups" - Marketing to Children

Taking over from last weeks lecture we moved on to focus about the very lucrative market of the child generation. In 2007 it was estimated i...

Lecture Seventeen: Families & the Decision Making Process

This weeks lecture was aimed at looking how the family structure can effect the consumer's buying behaviour. The family is a group that ...

Lecture Sixteen: Marketing to the Generations

Now moving away from groups and there influences we start to look at how Marketers also have to think about the generation a consumer comes ...

4 February 2009

Lecture Fifteen: Groups and thier influence on Marketing

This weeks lecture was all about different groups that we all belong to and how these groups can influence the people in them and the way th...

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