Enterprise Week (Week 09)

Well welcome again to my blog and as the title suggests this weeks blog is about Enterprise Week. Enterprise Week is a series of talks and competitions that run from today, the 17th November to 22nd and I have just taken some time to talk about the 3 lectures that were aimed specifically for the Business, Marketing and Advertising students and Bucks. I am aiming to give you a brief of what they were like and then my final added thoughts. Enjoy.

Lecture One: What Next? Experts from the world of advertising and marketing come together to discuss the challenges for the industry in the next decade.
(11:30am - 12:45pm @ the CLT - Chalfont Campus)

This lecture was structured very similarly to Question Time, which you may have seen on the BBC, where you have a panel of speakers from the relevant industry or sector who come together and answer a series, in this case 7, of questions in this particular industry. Now here is the panel for the lecture:
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Ivor Peters - Managing Director of Primal PR under the BWP Group.

Jamie Matthews - Managing Director of Initials Marketing (Up for agency of the year).

Andrew Canter - Founder of Contentworx.

Don Cowley - Panel Chairman

Steve Cox - UK Marketing Director for Titan Outdoor UK.

Allan Rich - Founder of MediaCom and now a Non-Executive Director of the Cello Group.

Jayne Barr - Runs Creative Consulting.

Rob Laurence - Marketing and new Product Development Director at TGI.
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Now the lecture started with 2 of our 3rd year students, Luke Burr and Rob Millett, talking about the topic for their dissertations shortly followed by Don Cowley introducing the panel and kicking off the discussion.

One of the questions which I thought was very relevant to us, as current students, was the very first question asked by Rob Millett. He asked:

How do you think the recession will affect the PR and Advertising industries and how will they counteract it, for their clients and their own businesses?

Now the reason I think this question is relevant because although I am a first year student and if I am lucky I will come out with my Degree at the tail end of the recession. Currently however, where we are very much at the beginning of a recession, the answers given by the panel came off as a sence of reassurance by basically stating that as long as the agencies and business are run properly they will stand strong through the recession. Allan Rich put some points across like the big agencies will now only pay attention to what they do best, the budget wont change but the strategies will and just that they will stick will the big brands.